Senior Digital Marketing Manager
We are working with a leading education and professional services body in order to help them hire a talented, smart and experienced digital marketing manager. The role is based in Dublin City Centre and is a three year fixed term contract.
What you will need to do:
Create a new digital marketing strategy that is closely lined up to the organisation transformation plan and their overall business objectives.
Increase the use of their digital channels.
Improve the usability of the website and the content on the website by engaging with customers and carrying our research to understand what works best.
Create and spend a digital marketing budget that drives convertible traffic to the website.
Measure and optimise performance of media and conversion rates by creating and owning an analytics reporting function.
Measure the return on investment from your digital marketing tactics using analytics and reporting tools.
Work closely with your colleagues and with industry stakeholders to really understand what your customer wants and to put in place project plans to deliver on those needs.
What you will need to have/ be:
You are currently working as manager or senior manager in a digital marketing role.
You have a broad range of skills that covers managing performance media, email/ CRM marketing campaigns, SEO, CRO, content strategy and analytics.
Experience working in a ecommerce business is a plus, although not essential to an application.
Strong/ impressive education profile.
If this sounds like you we would like to hear from you. Please get in touch or apply. The RattleBerry Team.